Contemporary Indian fashion brand SHREE has unveiled its latest offering, the Afifa Elegant Abaya Collection, across its stores in the UAE.
Drawing inspiration from the tranquil landscapes of the desert, the “Elegant Oasis” theme of Afifa embodies the essence of calmness and grace. Soft, flowing fabrics in soothing shades like sand, sage green and dusty blue form the canvas for this exquisite collection, said the company in a statement.
Intricate embellishments reminiscent of desert flora and fauna, such as delicate embroidery and shimmering beadwork, further enhance the allure of these garments, evoking the ethereal beauty of desert living.
One of the highlights of the Afifa collection is the use of premium Korean Nida fabric, renowned for its exceptional quality and luxurious feel. This fabric not only ensures unparalleled comfort but also adds a touch of opulence to every garment.
“Today marks a significant milestone in our journey as we proudly unveil our very first Afifa Abaya collection by SHREE. This collection embodies elegance, cultural respect and contemporary style. At the heart of SHREE, we believe in celebrating diversity and inclusivity and this launch reaffirms our commitment to honouring different cultures and traditions through ethnic wear,” remarked Sheetal Kapoor, the Founder of the brand. “We are excited to offer our customers a blend of tradition and modernity, empowering them to embrace their unique identities with confidence and grace,” she stated.
