Shurooq will convert a pearl merchant’s 19th century family home into a 12-key wing of The Chedi Al Bait hotel, and will develop 13 houses in the 100-year old Najd Al Meqsar mountain village into heritage-style hotel units
The Sharjah Investment and Development Authority (Shurooq) has revealed plans to develop two new megaprojects in the luxury hospitality sector, alongside three other projects that made their debut at the 29th edition of Arabian Travel Market (ATM), taking place at the Dubai World Trade Centre.
The developments aim to boost the UAE’s eco-tourism offerings while raising Sharjah’s profile as a leading destination in the region for heritage-inspired travel. The acting CEO of Shurooq, Ahmed Obaid Al Qaseer, noted that the two new projects announced at ATM 2022 mark an exciting expansion of Shurooq’s portfolio of boutique hospitality offerings in Sharjah.
Al Qaseer said: “Our emirate benefits from a deep-rooted history and rich biodiversity, whose protection and preservation are at the heart of Sharjah’s sustainable development strategies led by Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. Through our existing and upcoming portfolio of projects in eco-travel and luxury hospitality, Shurooq seeks to show the many faces of Sharjah to residents as well as travellers from around the world by creating authentic experiences that respect the environment and promote sustainability.”
