The landmark Bangkok site has made its first steps on a transformation project that is aimed at redefining itself as a ‘global landmark in the heart of Bangkok’.
In an $88.6M (THB3bn) project dubbed The Next Level Evolution that commenced late last year, the 500,000sq m retail destination will be substantially upgraded in a transformation the company says will “seamlessly bridge the physical world, the digital world, and the metaverse to present the incredible and exciting lifestyles of the future”.
The project began with a progressive upgrade of the Paragon Department Store late last year and is on track to be completed by mid-next year, taking 18 months.
Caroline Murphy, President – Sales and Business Relations with Siam Piwat Co said: “As a vital part of Bangkok’s DNA, Siam Paragon has been meshed into every heartbeat of the metropolis and has breathed vibrancy into the daily life of people in Bangkok. It is also the ultimate microcosm where visitors from across the globe can come and experience the latest lifestyle trends of Bangkokians.”
