The two companies are joining hands to take curated creative Thai brands to Malaysia through the “Discover Siam” scheme.
Siam Piwat Co., Ltd., the owner and operator of prestigious world-renowned retail developments, such as Siam Paragon, Siam Center, Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets is reinforcing its position as ‘The Visionary Icon’ by leading Thai SMEs to expand their business to Malaysia with the inaugural launch of the concept brands, namely Ecotopia, Absolute Siam and ICONCRAFT which are grouped under “Discover Siam”.
These brands showcase the height of contemporary and traditional Thainess intertwined together and produce one-of-a kind offerings at Pavilion Bukit Jalil, a new forefront project in Malaysia under cooperation with Pavilion Group, the largest shopping centre developer in Malaysia. The launch of “Discovery Siam” event in Kuala Lumpur was honoured by Mrs. Piyapin Niyomreks, Deputy Head of Mission, Royal Thai Embassy (representing His Excellency Chainarong Keratiyutwong, Ambassador of Thailand to Malaysia) who presided over the event.
Mrs. Usara Yongpiyakul, Chief Executive Officer Retail Business Group, Siam Piwat Co., Ltd., said: “Siam Piwat’s key policy is to build awareness of Thai brands on the world stage while promoting and supporting Thai SMEs to step up onto the global market. Over the last two years, businesses around the world in various industries may have stumbled or may have been disrupted by the Covid-19 pandemic, but Thai brands are still gaining attention from different countries and we have continuously been inquired about selling abroad. Therefore, the opening of Ecotopia, Absolute Siam and ICONCRAFT at Pavilion Bukit Jalil, the largest fully integrated regional lifestyle mall in the Southern Corridor of Kuala Lumpur, Malaysia, is considered a significant milestone for both giant corporates.”
