Bella Maison, Calliope, DeFacto, FLO and Penti are to come on board as new tenants of Dubai’s new lifestyle destination.
The shopping mall and management division of Lulu Group International, Line Investments & Property, signs an agreement with Step In Group to bring on board five new brands, Bella Maison, Calliope, DeFacto, FLO and Penti to Silicon Central, Dubai’s new lifestyle destination.
Mr. Salim MA, Director Lulu Group said: “The brands we are bringing on board from Step In Group will offer a wider and more diverse choice to our mall visitors with discerning taste. We are delighted to welcome Step In Group to Silicon Central, the new lifestyle destination of Dubai.”
Mr. Birendra Tiwari, Founder and CEO of Step In Group added: “As home to a multitude of diverse brands, we aspire to meet customers’ needs through memorable shopping experiences and are delighted to have five of our diverse range of brands at Silicon Central. Our aim is to bring “Freshness” to the retail market in UAE. All these five brands are famous and well-known internationally and we are introducing them to UAE customers for the first time. We look forward to bringing Bella Maison, Calliope, DeFacto, FLO and Penti to a new audience.”
