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Silly Solly’s Plans New Stores

Aussie discount retailer Silly Solly is on a growth trajectory, with plans to expand as a franchise, after shifting from a licensing model.

Media spokesperson Solly Stanton told Franchise Executives, “We were a license agreement and have progressively changed to a franchise model. This offers our store owners more protection and the opportunity to resell their business.”

Stanton said there is a strong pipeline of franchisees, looking to join the existing 38 stores in the network. “We would like to open 10 stores a year. We believe in the model, it’s been operating since 2018.”

Silly Solly’s is looking for conversions in its growth strategy and is targeting other discount stores whose owners want to be part of a bigger buying arrangement. The brand has announced its first Adelaide store will open before Christmas.

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