Simply Roasted has announced the opening of London’s first ever Pick ‘n’ Mix bar dedicated solely to one of the UK’s favourite go to savoury snacks, crisps.
Positioned on the corner of one of Soho’s most instantly recognisable streets, where Air Street meets Brewer Street, the exclusive Pick ‘n’ Mix experience will give crisp lovers the opportunity to try Simply Roasted’s collection of award-winning triple cooked crisps, all completely free of charge, for one weekend only on Friday 25 to Sunday 27 November.
On arrival, guests will find a plethora of artistic touch points that champion the humble potato, from decorative displays, neon signs and eye-catching installations such as plinths with packets of crisps transformed into works of art. Inspired by the nostalgic sweet shop yet with a modern spin, traditional sweet scoops will be on hand for shoppers to fill kitsch Pick ‘n’ Mix bags with all four of Simply Roasted’s hero flavours, from morning till night.
The colourful store will also boast an array of interactive moments for customers to enjoy, including the Wheel of Fortune, a playful game to win signature bags of crisps, alongside an instagenic selfie mirror, allowing customers the chance to win a year’s Sub-Crisp-Tion, Simply Roasted’s brand new delivery subscription service which launches in time for Christmas.
