The fast-fashion app, powered by noon.com, has relaunched in the United Arab Emirates and the Kingdom of Saudi Arabia.
SIVVI.com was acquired by noon in 2019 and the platform hosts an array of regional and international brands such as Mango, Adidas, Puma, Tommy Hilfiger and Calvin Klein as well as a number of others. SIVVI is the latest digital product to launch as part of noon.com’s scaling strategy.
The relaunch features a fresher aesthetic with dedicated in-app experiences which include influencer edits, premium local imagery and brand stores.
“We have placed the customer at the heart of our business. The SIVVI rebrand, including product assortment, user experience, and brand direction have all been deliberately designed to connect directly with our target customer base in the GCC,” commented Serene Farah, VP Growth and Digital Strategy for SIVVI and noon.
Customers in Dubai can opt for a 3-hour delivery slot and Riyadh orders will be delivered the same day. Contactless drop-off delivery and online pre-payments are available as well as cash-on-delivery.
