On Friday last week, a pop-up event started in Amsterdam to showcase sustainable brands from the UK.
Under the header ‘Best of UK Sustainable Food&Drink’, 17 brands will be able to present their products at Six & Sons on Haarlemmerdijk during a period of six weeks. Increasingly, Dutch consumers are paying attention to the sustainability of the products they purchase. In 2020 research showed that almost 60 per cent of Dutch consumers value a brand more when it makes a positive contribution to the climate or world.
All British brands in this pop-up aim to contribute to a better world, but they each have their own focus on what it is they want to achieve. Some brands focus on the use of sustainable and traceable ingredients (Divine Chocolate), whereas other brands also focus on health, such as alcohol-free drinks (Caleño) or sugar-free snacks (Karma Bites). At the pop-up you can also find brands that fight the use of single-use plastics: edible straws (Stroodles) and a range of reusable cups and drink bottles (Cupple, Ohelo, Nakd, Huski). The brands create awareness around the use of single-use plastics, which is in line with the growing concerns of how plastics end up in our environment and microplastics in our body.
“Six & Sons has created a blueprint for pop-up retail that is aimed at sustainable brands that want to enter a new market. The platform serves as a stepping stone for brands that want to see how they can position themselves in these markets. The concept is a crucial step to create brand awareness among consumers, buyers and distributors. The pop-up format is easily accessible and offers an alternative to participating in a large food fair, where small new brands are more difficult to see because they are often surrounded by many competitors,” commented Ilona Taillade, Co-Founder of Six and Sons.
