Global luxury beauty brand SK-II launch House of Miracle pop up store in Hainan, China.
The interactive social retail pop up store encourages shoppers to download the store’s Wechat Mini Program digital companion that gamifies the shopping experience. They can also enjoy a personalized skin analysis with SK-II’s latest contactless skincare counselling innovation — the Mini Magic Scan which is an AI-enabled skin analysis tool that allows visitors to gain understanding of their skin.
The SK-II House of Miracle pop up store in Hainan is part of the brand’s ongoing foray into retail innovation and a global transformation to connect with a new generation of consumers who they have identified as yearning for more meaningful experiences with the brands they recognise and trust.
SK-II has now launched several pop up stores in Hainan, Tokyo, Shanghai and Singapore.
Through creating immersive, unique and personalised skincare experiences, SK-II hopes to make shoppers’ shopping experience relevant and meaningful by allowing them to browse, shop and learn about their skin at their own pace and on their own terms, in a safe, yet engaging way.
