Immerse yourself in global prestige skincare brand SK-II’s first global travel retail flagship store at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan. SK-II’s first-of-its kind global travel retail flagship store is a must-visit destination in and of itself. A multi-sensory prestige skincare experience, it takes inspiration from the heritage, innovation and craftsmanship of its iconic and exclusive PITERA™
SK-II’s iconic ingredient PITERA™ is a naturally derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II, one that cannot be created artificially or synthetically.
The fascinating story behind SK-II began in the 1970s when a team of scientists began a fervent quest to uncover a revolutionary ingredient that would make beautiful skin a reality. After a chance encounter in a sake brewery, they observed that the fermentation process made hands of aged sake brewers feel extraordinarily soft and youthful. It took years of research for scientists to isolate SK-II’s iconic ingredient PITERA™ which is now at the heart of all products at SK-II.
Worlds of skincare, art and craftsmanship collide in SK-II’s global travel retail flagship store as SK-II reimagines PITERA™ and rituals in the fermentation process that inspired its discovery.
An art exhibit inspired by how SK-II and PITERA™ transformed the skin of millions of women around the world mark the entrance of the store. A reflection of “More Youthful as You Age”, this life-like exhibit is a nod to SK-II’s first in the world longitudinal study from 1999 to 2011 which uncovered the groundbreaking skincare discoveries behind PITERA™
At the centre of the store is a golden sanctuary — the LXP Experience. Guests are transported into the world of SK-II’s most luxurious and crafted skincare series through an interactive art installation developed in partnership with international artist Studio Swine. Featuring 8 falling drops onto a basin shaped like the LXP cream, this symbolizes 8X[1] PITERA™ power from Highest[2] Concentrated PITERA™ in SK-II’s LXP series. The drops burst upon skin contact, releasing a mist and continuously regenerate. This multisensory experience also combines a unique scent inspired by Hinoki wood and Sandalwood that pays tribute to SK-II’s origins and an evocative soundscape, making it a truly one-of-a-kind theatrical experience.
Every detail in the flagship store has been designed to bring to life different facets of the world of PITERA™.
The product discovery area celebrates the craftsmanship behind SK-II’s PITERA™ innovations. Gradient coloured spheres of natural material form the foundation of the tester bar, a symbolic reflection of the passing of time in fermentation. Guests can also appreciate specially commissioned PITERA™ inspired glass crystal art pieces by international artist Flavie Audi as they browse for SK-II products. Even the store walls are created with a special artisanal plaster technique inspired by SK-II’s heritage.
SK-II is also elevating the skincare counseling experience to a ceremonial level. Luxuriate in SK-II’s new Skin Ceremony with our SK-II Skin Experts where your skin is pampered with the reverence, mastery and care it deserves.
Guests can also look forward to a unique gifting experience inspired by SK-II’s heritage only available at the SK-II global travel retail flagship store.
