The company is expanding its footprint in Europe with the launch of a new flagship store in Prague, Czech Republic.
The footwear brand has opened a new flagship store in the centre of Prague, located in the city’s High Street Na Příkopě shopping district. There are now eight Skechers retail locations in the Czech Republic, including five additional locations in Prague and stores in Modřice and Ostrava.
Located on a boulevard frequented by 120,000 people daily, the 6,415sq ft store is illuminated by natural and LED lighting designed with renewable EU-manufactured biopolymer materials. The mid-century modern space features a large video wall and wraparound lightbox column positioned above a custom feature table, with a modern light fixture integrated above.
“Skechers has universally become the brand that consumers look to for style, comfort and value, everywhere they live or travel,” said Michael Greenberg, President of Skechers. “We have had great success expanding our business across Europe, most recently increasing our third quarter 2024 EMEA sales by 30 per cent over last year – and see our growing consumer presence in the Czech Republic as an opportunity to build on our strong momentum in the region.”
