Despite the ongoing Covid-19 pandemic, the lifestyle company is continuing with their expansion plan in the city.
The brand has rolled out five new stores in the region since July bringing their total store count in the city to 30. Additional forty staff members have been employed to assist customers in store. In a world where many retail brands are struggling to maintain a physical presence due to continued low foot fall, Skechers appears to have flattened the curve.
“It is without a doubt that in the retail industry, it is quite challenging. This is a good time for us to actually enter into a market with good locations.” commented Zann Lee,VP at Skechers Southeast Asia.
In addition to expanding its physical presence, the brand is also developing its own online offering in the region for those shoppers who are increasingly utilising retailer’s e-commerce offerings.
