The US global lifestyle brand is continuing with its expansion in Germany with the launch of a new flagship store in Berlin.
The brand launched its first German flagship in Munich last year, and following a great success, Skechers plans to expand its reach in the German market. The second Skechers flagship store is located on Tauentzienstrasse, one of the largest shopping streets in Berlin. The store occupies an area of over 1,000sq m across two storeys.
The interior is a modern, mid-century design that features sustainable elements such as LED lighting and energy-efficient air conditioning. Lifestyle and performance shoes are presented on numerous graphic displays and customers can also purchase clothing for women, men and children.
Michael Greenberg, President of Skechers, commented: “Germany remains an important market for Skechers, where our company achieved double-digit growth in the first quarter. So we are supporting our strong position in this country by expanding our portfolio of flagship stores with these prestigious locations.”
