The shapewear and apparel brand Skims, founded by reality TV superstar and entrepreneur Kim Kardashian, has landed in the Lone Star State.
The company has opened its third physical store, at the upscale Domain Northside shopping centre in Austin. The 3,382sq ft outpost joins Skims locations in Miami and Washington D.C.’s Georgetown neighbourhood. (With the opening of the new permanent store, the Skims temporary “workshop” store that was previously open at the centre closed last week.)
“Skims has been the most disruptive global tenant that we’ve seen in the last 15 years, reaching a wide age and income demographic,” said Ward Kampf, President of Northwood Retail, the operator of the Austin mall. “Domain Northside is home to nearly 90 first-to-market tenants overall and adding global phenomenon Skims to our line-up solidifies our position in Austin and at Domain Northside as a go-to stop for innovative brands to open their doors.”
Skims’ expansion plans were made public earlier this summer following the opening of the first store in Washington D.C. The brand confirmed to Chain Store Age in a statement that it plans to open three more stores before 2025, including mall locations in Houston and Atlanta and a flagship store in New York City.
