The Aussie brand MooGoo has landed the deal at a time when its online sales continue to grow.
First developed around a kitchen table in Queensland, MooGoo’s range of specialist skincare products are now being sold in hundreds of Holland & Barrett stores in the UK and Ireland.
The well-known brand and its first product — a cream to treat dermatitis and psoriasis — was created by Craig Jones who developed his own version of an ‘udder cream’ that is used on dairy cows to help treat his mother’s skin conditions.
Now, 15 years on, the MooGoo range has more than 40 products, which are sold by more than 4000 stockists in Australia and 1000 in the UK, as well as via online channels in Australia, the UK, and the US.
MooGoo Chief Executive Melody Livingstone, who joined the company in April having previously held top marketing roles at Domino’s and YouFoodz, tells SmartCompany the interest in MooGoo products has been steadily growing in the UK since the brand launched there in 2013. However, demand “took off” in early 2018, says Livingstone, after a teacher, Megan Underwood, shared how MooGoo products helped ‘cure’ her severe eczema.
