Leading oral care brand, SmileDirectClub, has opened a new clinic at centre:mk in Milton Keynes, one of the top 10 retail destinations in the UK.
The new 600sq ft clinic represents a regional debut for SmileDirectClub and offers state-of-the-art aligner therapy to centre:mk’s visitors at 1350-8 Sunset Walk. SmileDirectClub will capitalise on centre:mk’s 35 per cent market share on personal goods, eight per cent above benchmark levels. With the British cosmetic industry currently valued at upwards of £2.2bn, centre:mk’s national outperformance is only set to continue.
Kevin Duffy, centre:mk’s Centre Director, said: “We are continually evolving centre:mk to reflect the needs of our guests, introducing or enhancing our offer to provide something unrivalled anywhere in the region. The opening of SmileDirectClub is a reflection of that strategy, and highlights our ongoing commitment to our guests’ health and beauty needs as part of the wider experience that complements their lifestyles.”
Founded in 2014 in Nashville, USA, SmileDirectClub has a wide international presence, with their South East regional debut at centre:mk, joining locations across the US, Canada, Australia, France and the UK. Specialising in clear dental aligners and retainers, SmileDirectClub aims to provide cost-effective and convenient orthodontic treatment to clients across the globe.
