Men’s fashion brand Snitch has brought its pan-India store total to 24 with the opening of its exclusive brand outlet in Indore.
Located in Phoenix Citadel Mall, the store measures 2,545sq ft and is designed to engage Indore’s young population.
“Opening our 24th store in Indore is a big step for us,” said Snitch’s Founder Siddharth Dungarwal in a press release. “This expansion shows our commitment to bringing the best fashion to more cities across India. We’re excited to offer our customers in Madhya Pradesh a great shopping experience with our latest collections.”
The store has an open façade, flanked by two large digital screens which showcase the brand’s latest campaigns. The store’s interior has a modern, monochrome look and Snitch’s latest collection of products is displayed on white racks and curved display tables. Snitch chose Indore as the location for its latest store due to the city’s increasingly thriving fashion scene, according to the brand.
Entrepreneur Siddharth Dungarwal launched Snitch as a direct-to-customer brand in 2020. The label has since expanded from online retail to embrace brick-and-mortar expansion and counts stores in cities including Bengaluru, Pune, Mumbai, Rajkot and Hyderabad among others.
