Women’s ethnic wear brand Soch has opened a new exclusive brand outlet in Mohali in the city’s CP.67 Mall.
The new store adds to the brand’s brick-and-mortar presence in the state of Punjab and offers a wide selection of everyday and occasion wear.
The store’s interior is coloured a cream hue and features natural wood accents to create a warm ambience. Segments for sarees, bottoms, and kurtas present an array of ready-to-wear options and digital display screens are designed to integrate technology into the shopping experience. The store launched with a promotion offer to gift a Rs 1,000 gift card to shoppers spending over Rs 5,000.
Soch counts more than 150 stores spread across over 60 cities in India. The brand also retails through its direct-to-customer e-commerce store and has a presence on numerous multi-brand marketplaces, servicing over 30,000 pin codes.