The French luxury maison has opened a pop-up store dedicated to the brand’s Chez Moi collection.
Located in Manhattan’s SoHo neighbourhood at 109 Greene Street, the new pop-up houses a selection of Dior’s Chez Moi collection, which is the brand’s first collection devoted to loungewear. The Chez Moi collection was designed by Artistic Director, Maria Grazia Chirui, who comments that the collection “blends refinement and ease in timeless pieces to be worn at home and outdoors.”
A special number of the pieces in the collection are adorned with zodiac motifs designed by Roman artist, Pietro Ruffo.
The pop-up location will be available until Friday 19 March, 2021.



