The London-based bags and accessories brand has chosen SoHo as the location for its first bricks-and-mortar store.
Spread over an area of 30sq m, the store features the brand’s entire collection, which is made using a variety of sustainable and recycled materials. Customers can also utilise a service for repairing and trading in old bags for which they receive a credit to put towards the purchase of a new one. The traded in bags are then refurbished and sold, or recycled.
Co-designed by British architecture firm Child Studio, the flagship features interactive displays by London-based retail tech company, Modist. Customers can place a bag on the display and see a video about how the bag is made, it’s features and how to pack it.
Co-Founder Samuel Bail, commented that the decision to open its first store was made in the middle of the pandemic, saying: “The world was still shut, but we started seeing real growth in our online business and knew that we could create something special by bringing the online and offline worlds together.”
Meanwhile, fellow Co-Founder, Abel Samet, said: “From the striking design, to the innovative tech, to the recycling programme, this store is Troubadour. And we can’t wait to share it with customers new and old.”
