Soma WKND, a new loungewear collection by Soma embraces beauty, strength and creativity.
Founded in 2004, Soma was launched by an all-women design team to create something they saw missing from the marketplace: an intimates brand for women who refuse to compromise. They began innovating, and Soma was born. The brand prides itself on using a diverse range of models and influencers, portraying various ages, shapes, sizes and ethnicities.
The Soma WKND collection is made with sustainable eco-yarn that consists of soft recycled yarns made from plastic bottles. Kimberly Grabel, Senior Vice President of Marketing commented: “Now more than ever, women are seeking comfort and a good support system in every facet of their life. We’re embracing our evolution and know a woman’s greatest strength lies within. The new campaign showcases an example of empowerment and modern femininity.”
