Sook, the pop-up retail provider, has officially taken over a unit in Waterfall City. The unit opened at the start of October and the 130sq m site marks the brand’s debut in South Africa.
The launch in South Africa comes after a successful signing in Liverpool, UK for Sook with a 1,250sq m space. The new versatile space in Waterfall City has already been booked out until Christmas Day, featuring an impressive line-up of leading brands, including TV personality Somizi Mhlongo’s “Sompire Kids”, Thando Thabethe’s “Thabooty’s”, and renowned streetwear brand “GalxBoy”.
Fitted with digital displays, screens and modular fixtures, the Sook Mall of Africa space provides a customisable space to suit individual retailer requirements. In addition to providing brands with space, Sook also understands the importance of advanced data analytics and is able to support each brand with valuable insights into consumer behaviours and sales statistics, helping tenants optimise their business strategies for enhanced success.
Sook Mall of Africa will provide space for a number of leading African and international brands looking to expand their site portfolio, meet with their customers in person and hold experiential activations. Brands in the fashion, homeware and accessories industries have already booked the space. For many of the brands signing with Sook, this is their debut in a physical brick-and-mortar space, with Sook removing the barriers to entry with a blank canvas experience.
