The company has launched their responsibility report bringing focus to the chain’s work with sustainability and social responsibility.
For Søstrene Grene, sustainability is about responsibility and making a difference, not only at a global level, but also in the local areas where the company operates. According to CEO Mikkel Grene, that is how it has been since the beginning in 1973. Mikkel Grene adds: “To ensure that it is top-of-mind for all employees as well as our customers, we have made responsibility an integrated part of our overall business strategy. We must include responsibility and sustainability into all business processes, and this we will put a huge focus on in the coming years. I think we have so much to be proud of. We have comprehensive work going on, and we want to be among the best within this field. Most importantly, our customers must know of our initiatives, so they can keep this in mind when choosing our products.”
The chain’s customers always come first and must have confidence in the products when shopping at Søstrene Grene. Therefore, the company wishes to communicate with all its consumers on the process of product safety, which includes testing for harmful substances in the products and continuously focusing on introducing more products with certifications and labels. The sustainability initiative comes at a time, where the family-owned company is in the middle of a digital transformation with the launch of web shops in several markets. In general, a large focus is on providing the customer with an even better and more personalised shopping experience, both online and offline.
