The luxurious boutique is spread across 600sq ft and is located in the fashionable shopping district at DLF Galleria, Market, Gurugram.
Sustainability is an integral part of SoulTree’s brand ethos and the newly launched store has been constructed using biodegradable materials, non-plastic fixtures and reclaimed wood with a zero-waste policy. The store offers customers a first-hand opportunity to experience the finest ayurvedic skin, hair and make-up products under one roof.
The makeup collection includes Ayurvedic kajals, lipsticks, mascaras and lip gloss made with pure natural ingredients. The brand offers hair care solutions comprising of shampoos, conditioners and hair oils. SoulTree’s flagship store is based on the concept of balance, reflecting Ayurvedic principle that health, wellness and beauty can only be achieved with a seamless balance between mind, body and soul.
Mr. NitinPassi, Managing Director, SoulTree says: “The Indian market is ready to experience a fresh take on Ayurvedic beauty. By entering the brick-and-mortar space, we aim to introduce consumers to the attributes of this clean, sustainable and ethical wellness brand. As a pioneer in introducing sustainable practices in beauty, I’m delighted that Soul tree’s first store is also the first solar-powered wellness store in the country.”
