Southeast Asia’s top e-commerce platform Lazada released its latest Digital Commerce Confidence Index revealing that seller confidence remained high throughout 2021, signalling a strong year ahead for the digital commerce industry in Southeast Asia.
According to Lazada’s Q4 2021 Digital Commerce Confidence Index (DCCI) ,Southeast Asian sellers are adapting to a new era of omnichannel retail. Even as the last quarter of the year saw higher mobility and return of foot traffic to physical stores as Covid-19 restrictions eased, 47 per cent of online sellers said they experienced more than a 10 percent increase in their sales during the same period.
“We saw that in the last quarter of 2021, people were spending less time at home and increasingly visiting physical retail and recreational outlets. This trend, when viewed against the success of the year-end online shopping festival season, shows that consumers today are taking a more blended approach to retail than ever before, making purchases both online and offline in a way that meets their needs, adds value and delivers convenience,” said Magnus Ekbom, Chief Strategy Officer of Lazada Group.
The study seeks to map out the trends in digital commerce by indexing the sentiments and confidence levels of Southeast Asian online sellers. It measures business confidence based on surveys benchmarking the opinions of online sellers in Southeast Asia (Indonesia, Philippines, Thailand, Vietnam, Malaysia and Singapore).