The highly-anticipated new beauty brand from Rosie Huntington-Whiteley will launch exclusively in the UK at Space NK this week.
The clean and sustainable collection of cosmetics, skincare and tools will be available to purchase from August 27, with the waiting list already open. Created by entrepreneur and founder Rosie Huntington-Whiteley and CEO Caroline Hadfield, the brand promises to unite efficacy and ethics in formulas charged by proprietary bioengineered botanicals and safe synthetic ingredients.
Some of the ingredients that feature across the range include plant derived Squalane, Vitamins E, C and B5, pea sprout, tara gum, chicory, sea fennel extract and fig buttercup extract.
The first release will include Softlight Luminous Hydrating Concealer, Lip Sculpt Enriched Amplifying Colour, Brow Renew Enriched Shaping Gel, Blush Divine Radiant Lip & Cheek Colour, Radiant Reveal Brightening Serum and Skin Resolution Clarifying Toner. Other items available include reusable cosmetic rounds made from bamboo cotton. The company prioritises reducing waste and packaging with cartons made from FSC-certified paper and hemp and plastic packaging made from 50 per cent post-consumer recycled plastic.
