The Spanish fashion colossus turns to Latin America and directing its 2023 expansion project has strengthened its presence in Ecuador, Mexico and Venezuela, with the launch of new physical stores for its Women’secret and Springfield brands .
With 4 stores, Women’secret is the Tendam firm with the most group openings in Latin America this year. The women’s intimate apparel brand has raised the blind in Ecuador inside the El Paseo de Machala shopping center, in the province of El Oro, to reach a total of 15 stores in Ecuadorian territory; In addition, it inaugurated its third store in Asunción within Shopping del Sol, one of the most important complexes in Paraguay.
Women’secret’s growth has also extended to Mexico, Tendam’s main market in the region. There, the Madrid-based company has sealed a doublet of openings, both in the interior of the country.
Tendam has a portfolio that includes brands such as Women’secret, Springfield,, Pedro del Hierro, Hoss Intropia , Slowlove and Fifty, to name a few; Likewise, its presence extends to 80 countries with more than 1,800 points of sale through directly operated stores, e-commerce, and franchises.
