Spanx is set to launch its first-ever series of pop-up events.
The shapewear and activewear brand will open the first pop-up in New York City on Oct. 27, followed by Washington D.C. on Nov. 4 and Miami on Nov. 11. Each will be open only for one day.
“This is the first time we’re bringing Spanx apparel to the public with a retail experience,” said chief brand officer Misha Nonoo, chief brand officer, Spanx, which was purchased by Blackstone in 2021. “It’s time. At Spanx, we are driven by our commitment to solving shared wardrobe problems and helping women juggle the many roles they take on every day.
The pop-ups will feature artwork by Nigerian-Australian artist Nkoski Ndlovu, whose piece celebrates the twists and turns that shape the female experience. Guests will have the chance to observe her work through an interactive art installation, while exploring the latest apparel collections from Spanx, the company said.
After the three stateside pop-ups, Spanx will travel to London, opening a pop-up in Selfridges.
