Spar is set to expand its footprint across the world in 2023 by opening its first location in Israel. The Netherlands-based retail chain has announced the signing of a letter of intent with Amit Ze’ev to become its official franchisee in the country.
Ze’ev was CEO of Yeinot Bitan, a local supermarket chain, until six weeks ago; according to local news site Globes. Last March, Yeinot managed to land an agreement with European major Carrefour to convert approximately 150 of its branches into the French brand’s locations. Now the former executive will join the Dutch-based chain independently to help it expand its business.
Both Ze’ev and representatives from the Spar brand have signed a letter of intent to open a chain of supermarkets under the international brand in Israel. With this, the executive is currently building the basis for the launch of the retail brand in the country under a franchise agreement.
