Build-A-Bear Workshop has opened in the “fan engagement zone” at Hall of Fame Village, a new sports, and entertainment destination that surrounds the Pro Football Hall of Fame in Canton, Ohio.

The idea behind the new space is that it combines the retailer’s signature experience with football-inspired graphics and fun, football-themed photo opportunities.

“We’re so excited to bring the fun of Build-A-Bear and be part of this incredible sports and entertainment destination centred around the love of football,” said Chris Hurt, Chief Operations and Experience Officer. “For the past 25 years, the Build-A-Bear experience has had the power to add a little more heart to life in a unique way, and we are so excited to provide a full fan experience at this location.”

“Sports entertainment extends well beyond the playing field and we’re proud to bring one of the most iconic interactive brands in Build-A-Bear to our campus along with a unique sports twist to its beloved family-centric workshop experience,” said Mike Levy, President of Operations, Hall of Fame Village.