The newly-opened multi-destination store located in Leicester brings a ‘unique retail offering’ to the city.
The new 35,000sq ft store is located in Fosse Park and has been launched as part of the group’s continuous and ongoing elevation strategy. The store, which features a new premium design, brings together a Sports Direct, USC, Evans Cycles and Game alongside a Belong Gaming Arena.
USC offers customers a selection of premium branded denim, urban fashion, accessories and footwear while Game and the Belong Gaming Arena will provide games, consoles and accessories alongside a dedicate gaming space, which is expected to be popular among gaming fans in the region.
Michael Murray, Group Head of Elevation, commented: “This new store in Leicester, demonstrates Frasers Groups’ confidence in our elevation strategy and commitment to opening new stores in key destinations throughout the UK. We are the leading destination for sportswear and are committed to meeting the demands of an ever more sophisticated consumer.”
