The leading homegrown gym-wear fitness brand, SQUATWOLF, has officially opened its first ever flagship store in the iconic Dubai Mall.
For the first time in UAE, gym goers and fitness enthusiasts who have previously been procuring SQUATWOLF products online have got the opportunity to set foot in a physical store to explore products of their choice.
SQUATWOLF celebrated the momentous occasion with a unique challenge for its community titled “Beat Yesterday’s Squat Record”, inviting influencers, fitness enthusiasts and members of the community to test their limits by performing as many squats as possible in 60 seconds. The top 10 challengers were rewarded with the opportunity to open the store alongside SQUATWOLF’s Co-Founders, Wajdan Gul and Anam Khalid.
Wajdan Gul, Co-Founder & CEO of SQUATWOLF, shared their excitement on the launch of store, saying: “It is indeed a proud moment for all of us to launch the first ever physical store of SQUATWOLF in the UAE. Opening our first store in the world’s biggest mall is a monumental homegrown milestone for us, but it’s the power of our pack that truly drives us. Without the community, none of this would have been possible and from here, it only gets better, every single day.”
Since its inception in 2016, SQUATWOLF has grown to become a leading brand in the fitness and gym wear sector, embodying a commitment to innovating gymwear for the region while building a global presence. The Dubai Mall store marks a significant step in the brand’s journey, bringing their merchandise from their online platform to a store in a most sought-after location, providing a physical space where fans and fitness enthusiasts can connect with SQUATWOLF’s unique vision and high-performance apparel.
