The St. David’s Partnership has announced the signing of Danish premium lifestyle and furniture brand BoConcept, with the brand set to launch a UK debut store concept in early 2021.
In addition to the experiential interior design service, the new 5300sq ft St David’s store will act as a showroom and retail space, including a vast array of BoConcept’s contemporary furniture, accessories, and lighting.
The space will take the shape of a digital experience concept store, first utilised by the brandin Tokyo earlier this year, and brought to the UK for the first time at St David’s. It will be located on the Upper Grand Arcade close to John Lewis and the recently opened new concept Hollister store, with more major brands joining this part of the centre in 2021.
Speaking on behalf of the St David’s Partnership, Colin Flinn, intu’s Regional Managing Director, commented: “BoConcept is a globally-revered lifestyle and furniture brand – bringing them to Wales is another huge step for St David’s as we reinvigorate after the national lockdown.”
Zoe Shields, UK and IE Country Manager at BoConcept added: “BoConcept has grown organically since 1952, with more than 300 stores worldwide. Wales has been a target market for some time and given its extensive catchment and array of complementary luxury brands, St David’s is the best place to make our Welsh debut.”
