The iconic toy giant will open its collection of Hamley bears, speed racing car toys and other family favourites at a 2,475sq ft space at St James Quarter.

St James Quarter, the recently opened 1.7 million square foot city centre retail destination in Edinburgh, has announced the signing of Hamleys, the world’s oldest and largest multinational toy retailer.

Founded in 1760, Hamleys has been a household name for over 260 years and will bring its iconic array of toys including its instantly recognisable collection of Hamley bears, speed racing car toys and other family favourite items to St James Quarters, with the store also featuring flying drones and giant floating bubbles.

Chris Pyne, Director of Retail, Nuveen Real Estate, commented: “The Hamleys brand has been a staple of the British shopping scene for over 260 years, and we are thrilled to add them to our line-up. Hamleys will further diversify the great mix of international brands and popular local names at St James Quarter as we seek to build further on our exceptional shopping offer.”