The new store integrates the digital and physical experience, bringing together the comfort and connection of a Starbucks Café and the convenience of Amazon Go’s Just Walk Out technology.
Opening today, the new Starbuck Pickup with Amazon Go is located in New York City between Park & Lexington Avenues. The store is a combination of a Starbucks Pickup and Amazon Go, utilising the order ahead feature in the Starbucks app and Amazon Go’ Just Walk Out technology to create an easy checkout experience for guests.
The new store offers the full Starbucks menu and a curated assortment of food and beverages in the Amazon Go market, including freshly prepared salads, sandwiches, bakery items and snack options.
Starbucks Pickup stores primarily accept orders that are placed through the Starbucks app prior to the customer arriving at the store. Once the customer arrives at the location, they can find the status of their order on a digital screen in the store and then pick up their order directly from a Starbucks barista.
To enter the Amazon Go market and store’s lounge seating, customers can use the ‘In-Store Code’ in the Amazon Shopping app, Amazon One or a credit card, and then shop the Amazon Go market like any other Amazon Go store. Once inside, anything customers take off the shelf is automatically added to their virtual cart. Anything they put back on the shelf comes out of their virtual cart. When a customer is done shopping, they can either sit in the lounge area to enjoy their Starbucks beverage and food item selected from the Amazon Go market or be on their way.
