The iconic coffee brand has collaborated with South Korean sportswear brand Fila to launch a merchandise line, exclusively available to customers in the Asia Pacific region.
The collection highlights Fila’s signature colouring of white, navy and red and the Starbucks x Fila collection includes a range of drinkware and lifestyle accessories that are intended to energise ‘adventure-seekers’ and ‘trendsetters’ alike to seize the summer period. Products available include water bottles, travel tumbler, reusable straws and tote and mesh bags.
Erin Silvoy, VP, Product and Marketing at Starbucks Asia Pacific, commented: “The Starbucks x Fila collection unites Starbucks mission to nurture the human spirit and Fila’s legacy of celebrating athletics and the collective good.”
Chase Park, Head Manager, Apparel Division at Fila South Korea, added: “Our first collaboration with Starbucks is sure to energize customers and fans across Asia.”
The co-branded collection is now available at selected Starbucks locations across the Asia Pacific region.
