The new multi-year agreement will see Starbucks leverage new technologies, upgrade store locations and roll out new products to their travel locations.
Under the new agreement, HMSHost, an American highway and airport food-service company, will fully integrate the Starbucks loyalty programme in to all locations operated by HMSHost in North America. Alongside this, HMSHost will also introduce Starbucks’ new contemporary fresh food programme across their portfolio.
HMSHost Executive VP of Restaurant Development, Stephanie Havard, commented: “We are thrilled to have Starbucks continue to be a major player in our coffee portfolio. Our depth of experience with leading restaurants makes HMSHost a valuable partner for many preeminent brands. We want our customers to know that we are hyper-focused on making their travel experience as pleasurable as possible and we are excited about the future.”
The deal will ensure that HMSHost can maintain and build upon their existing relationship with Starbucks.
