Starbucks is giving away 2 million reusable cups across the Asia Pacific on Tuesday as part of its global commitment to reduce the waste footprint by 50 percent by 2030.
The initiative, starting Tuesday, coincides with the coffee chain’s 50th anniversary. Starbucks’ new campaign aims to encourage its customers to use reusable cups when buying beverages and shift away from single-use plastics.
The Starbucks limited-edition 50th anniversary cups will be first rolled out across selected Asia Pacific markets before expanding across the region in the coming months. The coffee chain said on 28 September alone, it expects to reach more than two million customers across the Asia Pacific region.
“As we mark our anniversary milestone, this reusable cup is our gift to customers and our invitation to join Starbucks on our journey to becoming a resource-positive-company,” said Sara Trilling, President at Starbucks Asia Pacific. “This step is only one part of many more to come. Together with our customers, we’re constantly innovating new ways to scale more sustainable solutions across the region.”
