Hyundai, the South Korean conglomerate has launched a subsidiary called Hyundai Card and is collaborating with Starbucks to launch a private-label credit card.
The card will be available later this year with both the operations and the marketing taken care of by the local issuer. Customers which opt to get a card will be eligible for all the rewards which are offered by Starbucks on top of the regular credit functions.
“Along with the private-label credit-card product, we will spur the development of customised services based on our big data,” company officials told the Korean Herald.
