The world’s largest coffeehouse chain has now launched a flagship store on JD.com, China’s largest online retailer.
The online store is bringing Chinese consumers the brand’s new spring mugs, such as the Sakura Blossom Collection, together with its classic series, including the core classic series, and Starbucks Heritage. In addition to physical products such as mugs, the store also sells physical gift cards, seasonal foods, including rice dumplings and mooncakes, and their corresponding gift certificates, bringing more quality choices to JD’s customers.
JD’s consumers are a strong match with Starbuck’s target consumers, and JD’s nationwide logistics network will ensure high efficiency and speed of deliveries for consumers who purchase Starbucks products on JD.
A spokesperson from JD Fashion and Lifestyle, commented on the flagship: “JD’s years of experience and good reputation in authentic products, logistics and after-sales services will also attract more international brands to cooperate with JD.”
