Starbucks to re-imagine airport format – moving locations throughout the day

Starbucks are teaming up with a new partner as the coffee chain giant looks to re-imagine the customer experience in airports. Starbucks will be partnering with OTG. The new Starbucks airport concept will move to different locations in the airport throughout the day. So the next time you are boarding a flight from a North American airport, make sure that you look out for a Starbucks.

‘Our partnership with OTG will allow us to expand our footprint and reach more customers across U.S. airports, we will also bring new innovations to the market and elevate the overall Starbucks Experience for partners and customers. This includes new store concepts and digital capabilities that meet our customers where they are in their particular travel journey.’ – Henry Klein, Starbucks Senior National Account Executive – Travel

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