Many Starbucks fans are currently stuck in their homes throughout the US and missing the in-store experience of shopping or dining in a cafe – so they’re going online to pay huge premiums to buy the coffee brand’s merchandise.
Poshmark, the high-end online reseller has seen a sales surge of Starbucks merchandise with sales increasing more than one hundred percent since the advent of the global pandemic.
Merchandise ranges from Starbucks mugs, tumblers, earrings, scarves and almost anything which has the infamous Starbucks logo on it.
“People have been making their coffee at home and pouring it into their favourite Starbucks cups, or taking their Starbucks mugs to their Zoom meetings or now, virtual coffee meets,” – Manish Chandra, Poshmark CEO
