The company is progressing forward with plans to establish a strong foothold in the emerging metaverse.
Following its announcement back in May that it intends to create a digital “third place” for customers using Web 3.0 technologies, Starbucks is now unveiling Starbucks Odyssey.
“Starbucks has always served as the third place, a place between home and work where you feel the warmth of connection over coffee, community and belonging. The Starbucks Odyssey experience will extend the third-place connection to the digital world,” said Brady Brewer, Starbucks Executive VP and Chief Marketing Officer. “For the first time we are connecting our Starbucks Rewards loyalty program members not just to Starbucks, but to each other. Leveraging Web3 technology will allow our members to access experiences and ownership that was not possible before. Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love, and unlock digital, physical and experiential benefits that are uniquely Starbucks,” continued Brewer.
“By integrating into the Starbucks Rewards ecosystem and grounding the experience in coffee, connection and community, we are entering the Web3 space differently than any other brand, while deepening our members’ connection to Starbucks. Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks.”
