The Starbucks Reserve Chao Phraya Riverfront has opened at ICONSIAM, Bangkok, accelerating the brand’s growth across one of Southeast Asia’s most dynamic markets.
The new store is the first in Thailand to serve the Muan JaiTM Blend – a bold coffee from Northern Thailand and will also introduce the first TeavanaTM Bar, serving a reimagined tea experience for customers.
The Muan JaiTM Blend is available with any Starbucks handcrafted espresso beverages and customers can immerse themselves in a hands-on tea experience at the TeavanaTM Bar, exploring different flavours and high-quality tea varieties.
Sara Trilling, President, Starbucks Asia Pacific, commented: “For 22 years, Starbucks has been elevating coffee craftsmanship and brining unique experiences to our customers in Thailand. Today marks a significant milestone as we introduce an exciting new store that recognises our coffee heritage while celebrating Thailand’s rich and diverse culture.”
Offering panoramic views over the iconic Chao Phraya river that flows through Bangkok’s vibrant urban centre, the store was designed to create a welcoming Third Place where people can unwind and connect over signature, hand-crafted beverages.
