It has taken almost ten years, but in the second quarter of 2023 Starbucks is expected to open its 100th outlet in Vietnam.
Right now, the global coffee giant has 87 units in seven localities, with over 50 of these in Ho Chi Minh City alone. Within these stores are more than 800 staff and over 200 coffee ‘masters’ who have all been trained since the company first landed in the country.
Vietnam General Manager, Patricia Marques, told reporters yesterday that the chain sees new opportunities in localities such as Binh Duong and Quy Nhon provinces.
