India continues to be one of Starbuck’s fastest-growing markets globally, sparking the brand’s decision to target a number of key cities.
The brand intends to open 40 new stores in FY2020-21, marking its highest expansion in the country. Tata Starbucks, which is a 50:50 joint venture between Tata Consumer Products Ltd and Starbucks Corporation announced that the a new location has opened in Kanpur, which is the 18th city for the company and second in Uttar Pradesh.
The company said in a statement: “The brand is set to make its highest expansion in India in FY2020-21 by entering 7 new cities with a total of 40 new stores, making it the highest number of stores opened in a year through its bullish and thoughtful expansion strategy.”
In FY21, Starbucks has opened stores in new cities including Lucknow, Amritsar, Kochi, Ludhiana, Bhopal, Indore and now Kanpur. The statement continues: “We are also very delighted to enter Kanpur and excited to serve the premium Starbucks experience to our customers in the city. Expanding our footprint further into Uttar Pradesh and opening our doors in Kanput is a moment of great pride for us.”
