The major £25.7M refurbishment and upgrade sees the launch of a brand-new 900sq m Beauty Hall.
The renovation of the Beauty Hall is part of a two-year master plan to bring the 224-year-old department store into the future, strengthening its offering and ensuring it stays at the forefront of luxury and contemporary retail in Scandinavia. The next phases will transform the remaining floors of the department store, introducing new luxury partners, a new visual identity and a new omnichannel strategy.
The new Beauty Hall will be the largest and most innovative beauty retail concept in Norway. Here customers can discover a full range of services and experiences such as a Skin Lab for niche brands, men’s grooming area and a fragrance bar, as well as a wide range of premium and luxury brands including Chanel and Le Labo. In addition, Dior Beauty is opening its first Boutique in the Nordics, allowing customers to experience the entire Dior beauty universe and be guided by Dior’s experts across Dior Makeup, Dior Skincare and Dior Fragrances.
The Beauty Hall will open to the public this week as Oslo emerges from the country’s Covid-19 restrictions.
