The Italian luxury brand has opened a flagship store and this partnership makes JD.com the first and only e-commerce platform to partner with the brand in China.
Stefano Ricci is an Italian luxury lifestyle brand with 60 monobrand boutiques worldwide, the brand produces menswear and accessories, a line for young children ‘SR Junior, a homeware brand ‘SR Home’ and lifestyle products.
The new flagship store is dedicated to the brands fashion pieces and will feature the brands classic collection as well as a number of best-sellers including ties, belts and handbags which are notoriously difficult to purchase globally due to a lack of inventory. The new online store will also feature the brands new autumn/winter collection.
“Stefano Ricci, enriches JD’s menswear category. Furthermore, JD’s market insights and big data will help our brand partner to reach out its targeted consumers precisely,” commented Kevin Jiang, President of International Business at JD Fashion and Lifestyle.
