In a groundbreaking celebration of artistic expression, Apparel Group’s leading fashion footwear brand, Steve Madden, is thrilled to announce the launch of its second collaboration with the self-made Saudi designer, entrepreneur and influential fashion figure, Fozaza, a.k.a Alanoud Badr for 2024 Ramadan season.
This announcement follows the UAE preview event on 26th February, which kicked off the series of unveilings for the collection. Building on the success of last year’s campaign, this partnership introduces Fozaza’s exclusive limited edition collection design called “Beyond Boundaries”, an innovative extension of Steve Madden’s Ramadan Collection that celebrates chic, contemporary designs and the spirit of self-made success.
The “Beyond Boundaries” collection emerges as a testament to innovation, encapsulating the playful, chic essence that characterises both Steve Madden and Fozaza. This collaboration ventures into new realms of fashion, aiming to captivate those bold enough to define their personal style and make a statement. The collection distinguishes itself with a unique style that ingeniously melds fun elements with chic sophistication, commanding the attention of fashion enthusiasts globally.
Neeraj Teckchandani, CEO of Apparel Group, expressed his enthusiasm for the collaboration, saying: “The ‘Beyond Boundaries’ collection is a significant step in our commitment to celebrating and promoting the remarkable talent in the Middle East. Working with Fozaza, we aim to push the boundaries of conventional fashion while embracing the diverse heritage that enriches this region.”
Fozaza, reflecting on the collaboration, expressed, “Joining forces with Steve Madden for the ‘Beyond Boundaries’ collection has been an empowering journey. This partnership is all about showcasing individuality and the strength of collaboration. We’re excited to present a collection that transcends all boundaries and challenges fashion norms, while celebrating bold, self-expressive styles.”
